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Marketing Strategies Approach
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The equipment,
machinery, tools supplies and services, and clients represented by FRIENDS
ENTERPRISES are from specialized market areas. Our experienced professional
staff uses a systematic marketing approach to introduce principal's products
into strategic markets and to match the needs of the clients with the products
of principals. This requires combining appropriate targeted marketing strategies
to effectively manage the situation. These includes: |
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| • | Advance identification of future sector projects and procurement plans. |
| • | Product submission for technical study. |
| • | Utilization of target marketing techniques. |
| • | Continuous review of public tenders. |
| • | Computerized cross referenced listing of products, suppliers and agencies represented. |